What do your entry fees buy?

What do your entry fees buy?

The Concours Mondial de Bruxelles (CMB), has announced the launch of a national competition for South Africa under the global CMB brand: South Africa Selection by CMB. The inaugural edition will open for entries on 1 June, with judging scheduled to take place from 17 to 20 September in Cape Town

Consider what you get for the money you pay to enter a wine and spirits competition: potentially a sticker on the bottle and (sometimes) a casual mention in the media. Not great value for money.

But, at Concours Mondial de Bruxelles every entrant gets a tangible, real Return on Investment, irrespective of whether the product is awarded a medal:

  • A detailed analysis of every product tasted is downloadable on completion of the competition. This includes an Aroma Wheel and a detailed flavour profile which can be a valuable tool in your marketing strategies.
  • For products who are awarded a medal, there is so much more:
    Global exposure: our trained public relations and press team showcases award winners all year round. High-impact, targeted communication strategies are developed to maximise exposure at leading trade shows and media events such as Prowein, Wine Paris-Vinexpo, Megavino and Vinitaly, as well as in Guiyang and Beijing.
    Boosted sales: South Africa Selection by CMB is partnering with South Africa’s premier on-line wine hub, GETWINE, to promote and sell your award-winning wines via their extensive national network.
    Direct benefits: our tasters are selected with the producer in mind. In the first place they are professional judges, yes, but they are also retail and hospitality industry buyers, sommeliers who manage and influence wine lists, and influential journalists who guarantee global publicity.

And finally, increased visibility: focus on South Africa’s wine tourism industry and our wine heritage is part of the CMB culture. Extended international media exposure via our media teams and judges add compelling visibility on all levels.

So, what do your entry fees to Councours Mondial de Bruxelles buy you?

In short: real, tangible Return on Investment. What’s not to love?

For enquiries please feel free to contact Lorraine directly on southafricaselection@vinopres.com or  lorraine.immelman@vinopres.com

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